Grand Hotel Trieste Excelsior

Crafting a bespoke visual language for a luxury hotel on the Tuscan Coast.

Objective:

Create a brand identity system for a new luxury hotel on the Tuscan coast that will reside in a historic landmark and wants to embrace modern luxury while respecting its past.

My Role:

Design Director

My role was to study and understand the client’s market opportunities while also respecting the history of the building and land. The brand system takes cues from the land, while retaining simplicity and modernism.